Team / Writer
Ching-I Lin
Writer
In-house writer and editor. Acclaimed biographical author with nearly two decades exploring entrepreneurial philosophies, brand management, and business models across Greater China.
Writer
In-house writer and editor. Acclaimed biographical author with nearly two decades exploring entrepreneurial philosophies, brand management, and business models across Greater China.
Ms. Lin holds dual master’s degrees — in Business Administration from National Taipei University, and in Gerontology from the College of Medicine at National Cheng Kung University.
Ching-I is a well-known biographical author. Her passion lies in structuring the abstract wisdom of the human mind into actionable strategies, and crafting compelling narratives that bridge innovation with clarity.
For nearly two decades, Ching-I has been exploring entrepreneurial philosophies, brand management, business models, and engaging in strategic dialogues with various executive teams.
Her literary portfolio includes acclaimed works such as Crisis is Opportunity: Steven Pan’s Choices in Growth and Rebirth; Guiding Light: Sophie Chang and TSMC’s Philanthropy Footprints; Life’s Greatest Adversary is None but Yourself: Believing in Terry Gou; Eslite Moments; Din Tai Fung: Perfect with Warmth; Smile Your Way: Stan Shih’s 20 Lessons on Entrepreneurship, Innovation, and a New Era; Heart Leadership; TSMC’s Green Power; The Giant Legacy: Global Branding by GIANT; Fashion as Good Business; and Redefining Success: Altruistic Vision by Dr. Chai Chang-Hai, the White Coat CEO.
In recent years, Ching-I has expanded her expertise into design thinking as well as astrological consultations. She teaches astrology and life storytelling, and has developed her own narrative astrology methodology by blending celestial insights with the power of storytelling. As an innovator, she is dedicated to helping craft narratives that resonate across both professional and personal dimensions.